NO FEAR is geared toward people, not business

No Fear is more than just a name. With an enduring commitment to the industry of action sports, and the motivation to be in business for the consumer, it's evident that the blood and sweat of No Fear is the foundation for the company's lifestyle and business philosophy. With an agenda that clearly pushes past the corporate motivations of their competitors, No Fear seeks to make the waves in the action sports industry that most companies' bank accounts are afraid to chance. Unlike other companies, sponsoring riders, creating innovative products, and getting down and dirty at events are exactly why the No Fear team gets up in the morning

With fifteen years of business under their belt, No Fear has set out to change the face of the surf, wake, motocross, and freestyle motocross industries. Though they have always taken their involvement in the action sports industry seriously, drastic changes in business operations are allowing them to rebel against the profit-hungry trends of their competitors more than ever. Whether this adjustment is considered a rebirth, reorganization, or change in business philosophy, it is evident that No Fear is geared toward people, not business.

Despite No Fear's dodging of the retail mentality, they seek to meet customer demand through their online and retail stores, while operating both entities in a method that remains loyal to their retailers. Industry involvement and direct relationships between commercial sales and the No Fear team makes it possible to maintain the industry-first philosophy, keep up with changes in every arena, and continually create the latest merch for No Fear riders and customers.

In order to fully support surf, wake, motocross, and freestyle motocross, the No Fear team not only sponsors action sports events and riders, but also breaks conventional corporate rules by showing up and experiencing the action alongside their team. Footage and updated event coverage is a website focal point, with the purpose of providing riders the maximum exposure they deserve, as well as feeding the passion of action sports fans.

"We're a different company, so people have to get over their ideas of who they think we are," said Britt Galland. "No Fear is a company committed to furthering the industry at the grassroots level, which means supporting not just professionals, but the amateurs that are the foundation of this industry.