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Maxima's passion is racing, and our philosophy is to produce
the world's best high performance products. Our racing heritage is
deep, and dates back over 40 years.
Dick Lechien ("rhymes with machine"), Maxima's co-founder, started
his competition career in drag racing: Roadsters, Coupes, Dragsters,
and AA Nitro-Methane Fuelers. Dick's exploits earned him world
records, a #3 national ranking, over 2 years as Drag News' #3 Mister
Eliminator, first dragster over 200-mph in his region, and much
more.
Along with co-founder Roland Reed, Dick shared prominent business
successes, with Honda-Kawasaki of Lemon Grove, Fun Bike Center, and
Fisherman's Pro Shop stores. Virtually every major motorcycle and
ATV brand name was sold, from Honda to Hodaka, Yamaha to Penton, and
Kawasaki to CZ. Dick and Roland recorded sales of over 2,500 bikes
per year.
In professional motorcycle racing, Dick built and maintained his
son's, Ron Lechien, racing bikes. Between 1974 and 1982, Ron brought
home multiple mini-cycle and motorcycle national titles, along with
the 500cc win in the International Motocross and Trophee des Nations
classic.
In 1980, two-cycle racing castor oil was becoming hard to come by,
and available castors had nasty side effects. Simply put, Dick and
Roland decided to make their own, better racing castor. Unfettered
by established beliefs in the oil industry, Maxima proceeded to
develop castor based and castor fortified lubricants never before
seen. Dick and Roland shattered myths, and further developed blends
of synthetics, modified castors, and petroleum stocks, which
established new standards for racing lubricants, gear oils, and
suspension fluids.
Today, Maxima is seen as a pioneer and world leader in specialty
racing lubricants, by leading factory tuners, through championship
racers. Maxima's original single-line lubricant, Super-M, spawned a
full line of over 40 products. Local sales to a few retail stores
has developed into distribution in over 40 countries, from the
Americas to Europe, and Australia to Asia.
Truly, Maxima is a leading international symbol of superior quality
and dedication to being the best - on and off the race track!
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