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Now that the street
freestyle scene is blowing up it’s no surprise that LBZ is right
there in the mix. LBZ has been there since the beginning supporting
the biggest names in the business, guys such as the Starboyz, D-Mann
Daigle and Dan Jackson. To boost from another rock ’n’ roll
godfather, James Brown, Russell just might be the hardest-working
man in the extreme sports business. Thanks to his ruthless work
ethic, an amazing ability to anticipate trends and an absolute
devotion to the extreme lifestyle (yes, those three are all closely
intertwined), LBZ remains, more than a quarter-century later, one of
the most vibrant and essential names in the business. In the
intervening years LBZ has locked down the biggest names in street
freestyle, including D-Mann, Jackson, Pat Stephens in Dallas,
Scooter Trash, and many, many more. In addition to big names,
Russell pays special attention to up-and-comers—new, fresh blood
that keeps his brand positioned on the cutting edge of the street
freestyle scene, such as the riders featured here, including the LBZ-supported
Trick Star crew (Garrett Stevenson, Charles Palmer and Michael
“Stretch” Guzman) from Las Vegas and Sumthang Fierce’s Dustin Apgar,
who, immediately following this photo shoot, boarded an airplane
bound for Australia to compete by-invitation in the inaugural
International Moto Freestyle Challenge.
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