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20 years ago, there was a big difference in helmets, so it was much easier
to separate the good from the bad. Today, although more helmets look the
same, there can still be a major difference between them. For example,
people look basically the same on the outside. But this tells us nothing
about the person on the inside. It's the same with helmets. They're all
round, hard and shiny. And most carry many of the same certification
standards that have now become the only way for many to judge a helmet's
worth. However, even though these helmets may carry the same decals
certifying that they passed the minimum criteria for a given standard, it
doesn't tell you anything about what's inside. The fit, the comfort. The
quality. But Arai is different. Arai designs the best helmet we can for
comfort, fit, and a host of other criteria. Then we submit it for safety
standards acceptance (which we pass with room to spare). In other words,
Arai designs its helmets first for you, the rider - and second to pass a
standards test. Some helmet companies have their priorities wrong and do it
the other way around.
A HISTORY OF INNOVATION: Over 50 years devoted solely to the advancement and
innovation of helmet design and safety. Because of our many design
innovations, Arai helmets have actually been exhibited in art museums.
FAMILY PRIDE: Mr. Hirotake Arai, a hat maker by trade, started his company
over 65 years ago. He was a craftsman, a perfectionist - and a motorcycle
rider. Today, his son Michio "Mitch" Arai, another lifelong rider, runs the
company. And Mitch's son, Akihito, is now the third generation. If your
family name was on your product, how well would you make it?
HANDMADE: Every Arai helmet is virtually 100% handmade. Each craftsman signs
the helmet shell along the way. And every helmet is hand inspected at least
three times during construction. Not every hundredth helmet, or every tenth
one - every single helmet.
THE PURE PURSUIT OF QUALITY: The only helmet company we know of with a
single quality standard for all its helmets. No "special one-off" helmets
for our A-list racers. Every Arai built for every rider has the same
singular devotion to quality, comfort, and fit. (In the words of "Mitch"
Arai,: "How can you say one person's head is worth more than another's?")
UNMATCHED CUSTOMER SATISFACTION: American riders have ranked Arai Helmets
Number One in customer satisfaction in all seven J.D. Power and Associates
Motorcycle Helmet Satisfaction Studies! Seven years in a row, no other
helmet company has ranked higher than Arai.
UNMATCHED REPUTATION: Arai isn't only the choice of countless motorcycle
champions and racers - including all four U.S. MotoGP riders. Arai
auto-racing helmets dominate the F1 grid, chosen by new champion, Fernando
Alonso, Kimi Räikkönen in second, and four of the top five drivers ...
Sebastien Bourdais, winner of the last two ChampCar championships ... IRL
Indy cars' Tony Kanaan and Dario Franchitti among others ... And NASCAR®
heroes like Jeff Gordon, Jeff Burton, Mark Martin, Greg Biffle, and Jamie
McMurray. Quite an accomplishment for such a small company. There must be a
reason.
THE BEST WARRANTY: The first helmet company to offer a full 5-Year Limited
Warranty - 12 years ago! Only recently have a couple others extended their
warranties past one year. (How many cheaper helmets can a typical rider go
through in the lifespan of one 5-year warranted Arai?) |
