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Fox Racing is the most recognized and best selling brand
of motocross apparel in the world today. Based in a
175,000-square foot facility in Morgan Hill, California,
Fox Racing built its formidable business by developing
clothing for the most extreme and physically demanding
motorsport in the world: motocross. Through sponsoring
and working closely with the best riders in the history
of the sport - riders such as Ricky Carmichael, James
Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett,
Doug Henry, Jeremy McGrath and Steve Lamson - Fox Racing
has researched and developed race clothing that provides
riders with maximum performance and freedom of movement.
For three decades Fox Racing has created the best
motocross apparel in the world, which is able to
withstand the elements and the torturous racing
conditions that are a major part of motocross.
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Fox Racing first opened for business in 1974, when Geoff
Fox, a Ph. D. who taught physics at the University of
Santa Clara, launched Moto- X Fox, a tiny distribution
business for European motocross bikes in a 1,500-square
foot building in Campbell, California. Within two years,
Moto-X Fox was manufacturing high-performance suspension
and engine components for racers looking for an on-track
advantage. In the spring of 1977, determined to show the
American motocross public that his products were
superior to those of the competition, Fox created his
own privately-owned professional motocross team, Team
Moto-X Fox. Going up against the might of the Japanese
factory teams, Team Moto-X Fox riders placed fifth,
sixth and seventh in the highly-competitive AMA 125cc
National Championship series, thereby achieving Geoff's
goal of proving that his handmade parts were the best
that money could buy. During that same summer Fox also managed to impress
American motocross fans in a way he had not initially
intended. While competing in the heat, humidity, sand,
mud, and rain that came along with the six-round series,
Team Moto-X Fox riders wore bright red, yellow and
orange race outfits. Handmade by Fox, the clothing
became an instant hit with the fans and interested
enthusiasts started calling the Fox shop in Campbell
inquiring about its availability. Fox knew he was onto
something big, and by 1980 he had completely reorganized
and repositioned his company to be a major player in the
U.S. motocross apparel industry. In 1980, Fox Racing
rider Mark Barnett won the company's first National
Championship, and two years later, Brad Lackey won Fox
Racing's (and the United States') first World Motocross
Championship. In the ensuing two-plus decades, Fox
Racing-sponsored riders have won over 30 National
Motocross and Supercross Championships. In fact during
the summer of 2002, Fox Racing riders Ricky "RC"
Carmichael (an eight-time AMA Champion) and James
Stewart (a 16 year-old rookie) re-wrote the American
motocross record books by completely dominating the
National Championship circuits. Wearing his signature
orange Fox gear, RC won 24 out of 24 motos, on his way
to the sport's first ever "perfect season".
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Today, Fox Racing remains a family owned and operated
business, with all four of Geoff and Josie Fox's
children working full-time at the company. Ever-growing,
Fox Racing is moving bravely into the future with the
help and enthusiasm of its 300 employees. While still
remaining 100% committed to its motocross roots, Fox
Racing has also become the world's number one brand in
BMX and mountain bike apparel and with its Fox Head logo
has become the most recognized alternative sports brand
amongst Generations X and Y. In doing so, the company
has ventured into the spotlight of other alternative
sports, backing such high profile, championship-winning
athletes as Dave Mirra, Alan Cooke, Ruben Alcantara (BMX);
Danny Harf, Shawn Murray and Dallas Friday
(wakeboarding), Kalani Robb (surfing); and Brian Lopes
(mountain biking). While Fox Racing offers its complete
line of motocross pants, jerseys, gloves, boots, and
helmets through independent motorcycle accessory dealers
worldwide, the company also offers a full line of
sportswear, including shorts, T-shirts, fleece, hats,
jeans, sweaters, sweatshirts and jackets to the public
through finer motocross, bike, and sportswear retailers
worldwide.
During the last three decades, Fox Racing has become an
international leader in the sportswear apparel industry
with its famous Fox Head logo seen worldwide. In doing
so, Fox Racing has held steadfast to Geoff Fox's
original goal of making the best motocross products
money can buy. Constant research, development, and
fine-tuning goes into Fox Racing race apparel and
performance gear. Through the guidance and feedback of
Fox Racing's championship-winning athletes, the company
continues to lead the charge by utilizing the best
technology and design talent available to enhance and
optimize the quality, comfort and performance of all of
its products. It is through lessons learned on the
professional and amateur race circuits of the world that
Fox Racing will continue to create and offer the finest
lines of race wear, gear, and sportswear available today.
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