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Race. Win. Live.

As your hands grip the wheel, two destinies lie before you. One is a race to cross the finish line first. The other is an end over end gut-wrenching ride through the flames of hell. Focus on the first. Put the second out of your mind.

Since 1954, Bell Racing has provided innovative products for racers who live for the thrill of speed and competition. When you feel safe, you are confident about your performance. We’re as passionate about driver safety as racers are about winning. We create products that shift your focus from protection to performance. Winning is about confidence and determination. Believe in yourself. Believe in your gear. Summon the will to win!

The Bell Story:

In 1995 a guy named Cal Niday plowed into the retaining wall during the Indianapolis 500 and the first Bell comeback was officially underway. The impact fractured his skull, but one of our helmets saved his life.

Cal returned to racing a few months later. We've been engineering spectacular comebacks ever since. From a dirt track low-side, to a grand prix high-side, to the father of extreme sports rag-dolling across the Caesar's Palace parking lot, Bell was there when the world's best riders went down. And with innovations like energy-absorbing liners, the first full-face motorcycle helmet, and more design patents than any helmet company in history, we're always been there to help them get back up again.

Over the years we earned enough trust to make our name synonymous with motorcycle helmets. In fact, you didn't have a helmet you had a Bell. In motocross alone, nearly every racing hero has worn a Bell during their career, including modern day champions like Jeremy McGrath and Mike Metzger.

Today Bell is fully rededicated to the world of motorcycle helmets. The spirit of invention born in the garage behind Roy Richter's old Bell Auto Parts Store is alive and kicking at our state-of-the-art Santa-Cruz research and design lab.