Race. Win. Live.
As your hands grip the wheel, two destinies lie before you. One is a race to
cross the finish line first. The other is an end over end gut-wrenching ride
through the flames of hell. Focus on the first. Put the second out of your
mind.
Since 1954, Bell Racing has provided innovative products for racers who live
for the thrill of speed and competition. When you feel safe, you are
confident about your performance. We’re as passionate about driver safety as
racers are about winning. We create products that shift your focus from
protection to performance. Winning is about confidence and determination.
Believe in yourself. Believe in your gear. Summon the will to win!
The Bell Story:
In 1995 a guy named Cal Niday plowed into the retaining wall during the
Indianapolis 500 and the first Bell comeback was officially underway. The
impact fractured his skull, but one of our helmets saved his life.
Cal returned to racing a few months later. We've been engineering
spectacular comebacks ever since. From a dirt track low-side, to a grand
prix high-side, to the father of extreme sports rag-dolling across the
Caesar's Palace parking lot, Bell was there when the world's best riders
went down. And with innovations like energy-absorbing liners, the first
full-face motorcycle helmet, and more design patents than any helmet company
in history, we're always been there to help them get back up again.
Over the years we earned enough trust to make our name synonymous with
motorcycle helmets. In fact, you didn't have a helmet you had a Bell. In
motocross alone, nearly every racing hero has worn a Bell during their
career, including modern day champions like Jeremy McGrath and Mike Metzger.
Today Bell is fully rededicated to the world of motorcycle helmets. The
spirit of invention born in the garage behind Roy Richter's old Bell Auto
Parts Store is alive and kicking at our state-of-the-art Santa-Cruz research
and design lab.
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