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Most Lubrication Engineers, Chemists and Oil Formulators would say that our
products are way OVERKILL. They are exactly right! This is why Maxima has
the reputation of having the strongest, cleanest products in our industry.
With the race proven, technologically advanced formulas of Maxima, there is
simply no better choice for High Performance and Protection.
Maxima's passion is racing, and our philosophy is to produce the world's
best high performance products. Our racing heritage is deep, and dates back
over 40 years. Dick Lechien ("rhymes with
machine"), Maxima's co-founder, started his competition career in drag
racing: Roadsters, Coupes, Dragsters, and AA Nitro-Methane Fuelers. Dick's
exploits earned him world records, a #3 national ranking, over 2 years as
Drag News' #3 Mister Eliminator, first dragster over 200-mph in his region,
and much more.
Along with co-founder Roland Reed, Dick shared prominent business successes,
with Honda-Kawasaki of Lemon Grove, Fun Bike Center, and Fisherman's Pro
Shop stores. Virtually every major motorcycle and ATV brand name was sold,
from Honda to Hodaka, Yamaha to Penton, and Kawasaki to CZ. Dick and Roland
recorded sales of over 2,500 bikes per year.
In professional motorcycle racing, Dick built and maintained his son's, Ron
Lechien, racing bikes. Between 1974 and 1982, Ron brought home multiple
mini-cycle and motorcycle national titles, along with the 500cc win in the
International Motocross and Trophee des Nations classic.
In 1980, two-cycle racing castor oil was becoming hard to come by, and
available castors had nasty side effects. Simply put, Dick and Roland
decided to make their own, better racing castor. Unfettered by established
beliefs in the oil industry, Maxima proceeded to develop castor based and
castor fortified lubricants never before seen. Dick and Roland shattered
myths, and further developed blends of synthetics, modified castors, and
petroleum stocks, which established new standards for racing lubricants,
gear oils, and suspension fluids.
Today, Maxima is seen as a pioneer and world leader in specialty racing
lubricants, by leading factory tuners, through championship racers. Maxima's
original single-line lubricant, Super-M, spawned a full line of over 40
products. Local sales to a few retail stores has developed into distribution
in over 40 countries, from the Americas to Europe, and Australia to Asia.
Truly, Maxima is a leading international symbol of superior quality and
dedication to being the best - on and off the race track!
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