As a company,
Oakley sunglasses have been on a journey for 30 years,
focused on creating the world's finest and most stylish
sunglasses. Oakley still feels a deep sense of pride and
satisfaction when an athlete is seen wearing a pair of
Oakley sunglasses.
Having successfully created a new motocross handgrip which
became famous for its unique orbicular design, Jim Jannard
decided to focus his attention elsewhere. With growing
confidence and a solid reputation behind him, Jannard
created his first set of motocross goggles. In response to
their success, Jannard then decided to create a pair of
sunglasses especially for wearing during sports. This was a
much larger market to crack, but he was confident that his
unique approach would see him through and expand Oakley's
business.
Jannard decided that the
core of the new range of sports sunglasses should be
strength, function and style. Keeping this in mind, he named
the range Eyeshades. The unique thing about the Eyeshades
was that they were effectively a one-lens sunglass promoted
as a goggle. The Eyeshades came with all the usual features,
but came packed in an attractive box ready to sell. It was
initially met with a slow response, but sales started to
improve. Gradually sales started to snowball and quickly the
Eyeshades became a phenomenal success.
The Eyeshades were first
released in the 1980?s, a decade known for it's radical and
at times outrageous styles. However, the new Oakley
Eyeshades were the perfect addition to the fashionable
wardrobe. Athletes and consumers alike stood up and took
notice of the Eyeshades and embraced them as a fashionable
necessity. It was the completely original style of the
glasses that made them so popular, just as Jannard had
hoped.
The Oakley Eyeshades were a
spectacular success, but it took some time for Jannard to
comprehend their success, and to realize their future
potential. At the time Eyeshades were only available in one
color. However, when Tour de France Champion Greg Lemond
called Oakley to enquire if the Eyeshades were available in
different colours, Jannard realized he had just stumbled
into a massive opportunity.
The runaway success of
Oakley sunglasses and their high brand status has inevitably
been met with fake Oakleys entering the market. Duplicate
Oakley sunglasses are available around the world and are
often called Foakleys, standing for fake Oakleys. When
buying Oakley sunglasses, ensure that you are dealing with a
reputable company who only offer original Oakley sunglasses.
Imitations are known to be flimsy and can even be dangerous.
Oakley sunglasses are still
growing in popularity today, and are sure to be favorites
for many years to come.
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