|
NO FEAR is geared toward people, not
business
No Fear is more than just a name. With an enduring commitment to the
industry of action sports, and the motivation to be in business for
the consumer, it's evident that the blood and sweat of No Fear is
the foundation for the company's lifestyle and business philosophy.
With an agenda that clearly pushes past the corporate motivations of
their competitors, No Fear seeks to make the waves in the action
sports industry that most companies' bank accounts are afraid to
chance. Unlike other companies, sponsoring riders, creating
innovative products, and getting down and dirty at events are
exactly why the No Fear team gets up in the morning
With fifteen years of business under their belt, No Fear has set out
to change the face of the surf, wake, motocross, and freestyle
motocross industries. Though they have always taken their
involvement in the action sports industry seriously, drastic changes
in business operations are allowing them to rebel against the
profit-hungry trends of their competitors more than ever. Whether
this adjustment is considered a rebirth, reorganization, or change
in business philosophy, it is evident that No Fear is geared toward
people, not business.
Despite No Fear's dodging of the retail mentality, they seek to meet
customer demand through their online and retail stores, while
operating both entities in a method that remains loyal to their
retailers. Industry involvement and direct relationships between
commercial sales and the No Fear team makes it possible to maintain
the industry-first philosophy, keep up with changes in every arena,
and continually create the latest merch for No Fear riders and
customers.
In order to fully support surf, wake, motocross, and freestyle
motocross, the No Fear team not only sponsors action sports events
and riders, but also breaks conventional corporate rules by showing
up and experiencing the action alongside their team. Footage and
updated event coverage is a website focal point, with the purpose of
providing riders the maximum exposure they deserve, as well as
feeding the passion of action sports fans.
"We're a different company, so people have to get over their ideas
of who they think we are," said Britt Galland. "No Fear is a company
committed to furthering the industry at the grassroots level, which
means supporting not just professionals, but the amateurs that are
the foundation of this industry.
|
