|
|
|
|
No
Fear Helmets
2008 Models!
|
|
|
No
Fear Apparels
2008 Models!
|
|
No Fear is more than just a name.
With an enduring commitment to the industry of action sports, and the
motivation to be in business for the consumer, it's evident that the blood
and sweat of No Fear is the foundation for the company's lifestyle and
business philosophy. With an agenda that clearly pushes past the corporate
motivations of their competitors, No Fear seeks to make the waves in the
action sports industry that most companies' bank accounts are afraid to
chance. Unlike other companies, sponsoring riders, creating innovative
products, and getting down and dirty at events are exactly why the No Fear
team gets up in the morning
With fifteen years of business under their belt, No Fear has set out to
change the face of the surf, wake, motocross, and freestyle motocross
industries. Though they have always taken their involvement in the action
sports industry seriously, drastic changes in business operations are
allowing them to rebel against the profit-hungry trends of their competitors
more than ever. Whether this adjustment is considered a rebirth,
reorganization, or change in business philosophy, it is evident that No Fear
is geared toward people, not business.
Despite No Fear's dodging of the retail mentality, they seek to meet
customer demand through their online and retail stores, while operating both
entities in a method that remains loyal to their retailers. Industry
involvement and direct relationships between commercial sales and the No
Fear team makes it possible to maintain the industry-first philosophy, keep
up with changes in every arena, and continually create the latest merch for
No Fear riders and customers.
In order to fully support surf, wake, motocross, and freestyle motocross,
the No Fear team not only sponsors action sports events and riders, but also
breaks conventional corporate rules by showing up and experiencing the
action alongside their team. Footage and updated event coverage is a website
focal point, with the purpose of providing riders the maximum exposure they
deserve, as well as feeding the passion of action sports fans.
"We're a different company, so people have to get over their ideas of who
they think we are," said Britt Galland. "No Fear is a company committed to
furthering the industry at the grassroots level, which means supporting not
just professionals, but the amateurs that are the foundation of this
industry.
|
|
|