|
During the mid-90's, we realized that consumers were receiving less helmet
for the dollar than ever before. Prices were continually inflating without
any tangible innovations or improvements in features to justify them.
Therefore we decided to enter the marketplace starting from a "clean-sheet"
approach, aiming to provide full-featured helmets at reasonable prices. This
corporate philosophy has led us to develop an extensive helmet line that is
full-featured, attractive, highly functional, yet still affordable. Starting
from scratch allowed us to build the helmets right the first time, without
having to build over any existing styles or designs. |
|
